Long Tail Keyword Campaign:
(Filling the Top of the Funnel)
A long tail keyword campaign focuses on low traffic highly specific keywords to maximize the ROI on ad spend.
Below is a picture of the Adwords search funnel: Not to be confused with the Conversion Funnel
A long tail keyword campaign can be run on any tier in this funnel, Where you decide to focus depends on what kind of customer you want landing on your website.
What I am proposing here is that we run a campaign focusing on the upper sections of the adwords funnel. This will allow us to effectively run a cheap brand awareness campaign.
I created a list of 100 long tail keywords that we might use for the campaign. That list is provided in the appendix section of this document. With access to the Kinvey account, It is possible to search for thousands of long tail keywords with a CPC less than .10$
Although it is a paid campaign. This tactic goes hand in hand with the thought leadership/inbound marketing/conversion through education model of marketing.
You have the chance to begin educating these newbies on the space you dominate (BaaS) through blog posts, relevant landing pages ect.
1. Build the list
2. Identify long tails
3. Develop tight Ad groupings
About Erik Grueter
Recent history grad. Focused on the most powerful marketing techniques for small companies.