Startup Spotlight: Line Genie “Never Wait in Line Again”

In reaching out to some companies I was interested in working for, I found myself in conversation with Trevor Schwartz of Line Genie. He is a co-founder of the small early stage startup that helps bar patrons not only skip the line, but also skip the cover in many of Boston’s favorite nightlife hot spots. ...

Viral Coefficient: Bringing Calculus to Creativity 1

What the hell is Viral Coefficient? Well I had no idea until I was introduced to it by Chase Garbarino of BostInno. It was at a Boston Content event where he was speaking on a panel and started to talk about it. Then I got intrigued. Here it is in the easiest way I can explain, and ...

Content is King: How to deal with the new Google updates

If you consider yourself an internet marketer and are not familiar with the words Panda and Penguin, you need to listen right now. Google changes their algorithm regularly, and the latest updates were codenamed Panda and Penguin. If you are one of the unlucky people who’s website was hurt by these updates, here is some ...

Startup Spotlight: LiveChat Inc 2

Every few weeks, we would like to do a piece on different startups in different places. In this first piece, I have the privilege of interviewing my close friend, the gentle giant himself (he is 6’8!!) CMO Szymon Klimczak. What is interesting about LiveChat Inc is that they are based out of Poland! 1. What is ...

Pet Peeves: “Let’s Make a Viral Video”

So in my few weeks off from being a working individual, I’ve had some time to catch up on television. I got interested in this new show called The Pitch on AMC, Sunday nights after Mad Men. It is a great show about big ad firms working to get huge accounts with old school advertising. In ...

Stop Sending Out Your Resume and Set Up Coffee with a CEO

So you want a job in a Startup, but there are no job postings on your favorite company’s website? That is probably because your job hasn’t been created yet. If you are like me, you were led to believe that if you send out your resume to a bunch of people and then follow up, ...

Are Computers Taking Our Jobs?: A Closer Look at Marketing Automation

So if you are a marketer, I am sure you have heard of marketing automation. There are plenty of companies out there like Marketo and Eloqua that sell software for it. But in truth, do yo really understand it? Well luckily for you, I have found an awesome infographic to help you out (I think ...

Bieb’s Vs El Presidente: How a 20 Year Old Canadian Compares Online to the Leader of the Free World

So first off, I love infographics. I think they are the best thing to happen to the interwebs since Stumbleupon (I also love me some Stumbleupon, just ask about my freshman year GPA hint: it was bad). Here we have a great comparison of President Barack Obama vs. that little Canadian Justin Bieber. Obviously, Obama ...