Long Tail Keyword Campaign:       (Filling the Top of the Funnel) A long tail keyword campaign  focuses on low traffic highly specific keywords to maximize the ROI on ad spend. Below is a picture of the Adwords search funnel: Not to be confused with the Conversion Funnel A long tail keyword campaign can be run on ...

From the Quicksprout Blog According to Megan Garber, New York Times revenue is up…and not because of strong SEO but rather the strong brand they built. This makes it a stronger business for the long haul, and has to make us wonder about our own SEO strategies…especially in the face of recent updates like Panda and Penguin. For example, companies like ...

3 ways to use Pinterest to drive traffic to your site Pinterest is an image based social bookmarking tool that has been driving significant traffic to websites who know how to use it. How can you leverage this rapidly growing social network for your own business? You should know that the most popular pins are unique, visually ...