DMacLeod ← Startup Ninja Boston

Tesla: An American car company doing it right

Jul

2012

In the 1990’s, American car manufacturers earned a profit of $10,000 on each SUV sold. They lost money on each small car. As smart business leaders, Detroit manufacturers pushed SUV sales over smaller vehicles, reaping enormous profits in the era of $1/gallon gas. And they lived happily ever after. Image 1: Bigger is better! Wait a minute… Then ...

Marketing Analytics: Bringing It All Together

Jul

2012

Thursday, July 14th marked our last official marketing class at Boston Startup School. Upon completion, I felt a mix of powerful emotions: satisfaction, trepidation, pride, fear… Ok, maybe not, but I will say this last class was one of our most useful of the program! Marketing (un)defined When someone hears that I’m entering the marketing field, their ...

Do you think Facebook advertising is useless? You’re doing it wrong

Jul

2012

Facebook Let’s put this up front: paid advertisements on social media suck for short-term gains. That’s a fact that many companies don’t fully understand, and probably plays a role in why companies have been disappointed with their ROI on Facebook ads. Social and Search advertising excel in different areas, and with a deeper understanding of ...

Two weeks of Boston Startup School: Marshmallows, color-coding, and a whole lot of learning

Jun

2012

We’re already two weeks into Boston Startup School, a six-week professional development program run by TechStars. After 14 days, what have I learned to help effectively market for and work within the fast-paced startup community? Or perhaps for those unfamiliar with Startup School, what the hell am I even doing in this program? First things first. Image ...